NIKE Sports Shoes forces to combat AIDS

In this year's Australian Open match on a particular landscape attracted a lot of attention: from the Chinese tennis player Li Na, Han Xin-yun, and all other departments on the red shoelaces. This special is not the ordinary red shoelaces shoelaces, which is derived from Nike and (RED) organizations worldwide launched a special project, called the "red shoelaces, the Department of Love" operation, and seeks to use NIKE Sports Shoes forces to combat AIDS.

The campaign began in November 30, 2009, its initial aim of using the power of football, from both health care and education for AIDS prevention in Africa to support and help. Including Didier Drogba, Arshavin, Pato, Mascherano, including some of the world's top soccer players to participate in the project. Well-known Hong Kong film director, actor Stephen Chow, specifically for NIKE Sports Shoes (RED) program, as well as the "red shoelaces, the Department of Love," action shot a promotional video, called on all those who love football and people can make a contribution to the fight against AIDS love.

In order to encourage more young people to better participate in the Nike (RED) action to promote AIDS prevention, Nike continues to invite a number of well-known athletes to join (RED) program. In this Australian Open, after Li and other Chinese players, the Williams will also be tied a red shoelace, indicating that the determination to join hands against AIDS. nike
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